Our nail portfolio is 30-free, meaning the products are formulated without 30 controversial ingredients. We only focus on ingredients that are approved and officially considered as safe-to-use in nail products in the US market. Our goal is to ensure maximum transparency which is why we neither integrate ingredients into our 30-free list that would never appear in nail polish, nor would we name single ingredients of a chemical group to achieve a higher x-free number.
In detail, we exclude: Formaldehyde, Formaldehyde releasers (e.g. resin and donors), all animal derived ingredients (e.g. Carmine), Sulfonamide (e.g. Ethyl Tosylamide), Xylene, Toluene, Phthalates (e.g. Dibutyl Phthalate), Camphor, Triphenyl Phosphate, Triclosan, Acetone, Cyclic silicones, Colophonium/Rosin, Hydroquinone, Diethylhexyl adipate, Tert-Butyl Hydroperoxide, Synthetic fragrance, Benzophenones, Mineral Oils / Waxes, ethoxylated ingredients, EDTA, Microplastics (UNEP definition), 4-Methoxyphenol (MEHQ), Lead and its compounds, Nano Pigments, Sulfates, Polytetrafluoroethylene, Ethanolamines, Controversial mineral pigments (e.g. Bismuth Oxychloride, Chromium Oxide Greens and non-certified Mica), Parabens.