Titanium dioxide, also known as CI 77891, is commonly used by many make-up brands as a white color pigment. We’ve removed titanium dioxide completely from our new formula, replacing it with an innovative alternative. As such, we’re going beyond EU regulations, which currently only ban this controversial and potentially harmful ingredient in food products. Since ingesting lip gloss cannot be completely ruled out, we’re erring on the side of caution and are currently reworking our entire lips range.
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