Attach it to a habit you already have
Brushing your teeth happens morning and night, almost without fail. Serum right after, 30 seconds. Oil right before you fall asleep, 20 seconds. Keep both next to your toothbrush.
What actually happens when you miss a few days
Your nails grow about 1/8 inch (3 mm) a month. The treatment works at the nail matrix, not at the tip that’s already grown out. The progress from your first few days isn’t lost.
What changes when you pause: without daily oil, moisture escapes faster. Without serum, your nails aren’t getting new keratin building blocks. But the structure you’ve built remains.
Missed 3 days? Add 3 days to your treatment. That’s it.
Day 1–7
Nails feel smoother. Cuticles feel softer. No visible new growth yet? That’s normal.
Day 7-14
Less nail breakage. Cuticles feel noticeably more hydrated. Nails feel smoother and stronger.
Day 14+
Visible changes in nail structure. End the intensive phase and switch to once-weekly maintenance. After about 90 days, the nail has fully grown out.
Day 1–7
Nails feel smoother. Cuticles feel softer. No visible new growth yet — that's normal.
Day 7–14
Less nail breakage. Cuticles feel noticeably more hydrated. Nails feel smoother and stronger.
Day 14+
Visible changes in nail structure. End the intensive phase and switch to once-weekly maintenance. After about 90 days, the nail has fully grown out.
How to get back into your routine
Falling out of a routine is rarely about motivation. Usually, it’s about visibility. If your serum disappears into the bathroom cabinet, the routine tends to disappear with it.
01
02
Keep it in plain sight
On your nightstand, next to your night cream, or on your desk. Somewhere your eyes land every day. What you see, you do.
03
Set a reminder
Drop a daily reminder straight into your calendar. One click, and you won't forget for 14 days.
Choose your gift
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01
Pair it with a habit you already have
Brush your teeth, then apply your serum — 30 seconds. Apply the oil right before bed — 20 seconds. Keep both products next to your toothbrush so they're easy to remember.
Image 01
02
Keep it where you can see it
On your nightstand, next to your night cream, or on your desk — anywhere you'll see it every day. If it's in sight, it's easier to make it part of your routine.
Image 02
03
Set a reminder
Add a daily reminder to your calendar. One click, and your routine stays on your radar for the next 14 days.
Image 03
Add a daily reminder to your calendar
9:00 PM · Runs for 14 days · Google / Apple / Outlook
Add a daily reminder to your calendar
9:00 PM · Runs for 14 days · Google / Apple / Outlook
What to expect in week 2
Week 2 is when most customers start to see a visible difference.
In week 1, the treatment works below the surface. Keratin builds, cuticles soften, and the keratin layer becomes denser. You’re more likely to feel the change before you see it.
In week 2, those changes start to show: less breakage, smoother nail edges, and no more torn cuticles.
Keep going — this is the point where consistency starts to show.
Community Feedback
"After one week I almost gave up. Now I'm in week 4, and the difference is so visible I can hardly believe it myself."
"I wanted my nails back. Now I have them."
"I fought my bad nails for years. In 5 days it was gone."
Common questions when your routine gets off track
Do I have to start over if I missed a few days?
No. Just keep going. If you missed 3 days, add 3 days to the end of your treatment. A short pause doesn’t erase your progress.
It’s been a week and I don’t see a difference. Is it working?
In the first few days, you’ll often feel the changes before you see them. Softer cuticles and smoother-feeling nails are the first signs. Visible new growth starts after week 2. The nail grows forward from the matrix, so the full result becomes visible as the new nail grows out.
I keep forgetting the serum. What can I do?
Keep the products where you can see them — next to your toothbrush, night cream, or on your desk. If they’re visible, you’re more likely to use them. Or add the calendar reminder in Section 3 for a daily 9:00 PM prompt.
“When I founded gitti, I was starting from the same place: nails that had become so thin and brittle after years of gel manicures that I wanted to hide them.
The treatment works. But it takes consistency — and sometimes a routine needs a second start.
You were honest that yours had stalled. That’s more than most people do.”
Jennifer Baum-Minkus
Founder
